Transform your performance with virtual coaching

1 month free for all new customers.
Just €9.99/mo after – the best value in swim training. Cancel anytime.

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Guided Workouts

Maximize your fitness with effective, purposeful training.

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HeadCoach™

Master your technique and boost your speed with virtual coaching.

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SwimStraight™

Cut minutes off your race time with open water navigation.

FORM Premium is your ultimate edge in the water. Refine your technique, build fitness, and race faster.

Brian Johns

NCCP Level 3, Senior Coach
3x Olympic Swimmer

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Brian Johns

NCCP Level 3, Senior Coach
3x Olympic Swimmer

TRAINING
CALCULATOR
Discover how long it takes to improve your pace 5% using in-goggle Guided Workouts.*
Swims Per Week
2
Distance Per Swim
1500 m/yds
Average Pace 100 m/yds
Projected Pace:
-:-- per 100 m/yds
Pace Improvement:
-:-- per 100 m/yds
Time it will take to improve 5% with
regular swimming1:
-- weeks
Time to improve 5% with
In-goggle Guided Workouts:
-- weeks
Reach your goals:
-.-
Weeks sooner
with in-goggle
Guided Workouts
*Calculations are based on 482,618 swims of 500 m+ freestyle.
1Any swim outside FORM Guided Workouts.

  • Lose the Soggy
    Workout Sheet

    Automatically sync one of 1500+ workouts to your goggles and see motivating lap-by-lap instructions. Whatever your skill level, reach your goals with workouts designed by Olympic-level coaches.

  • Lose the Soggy
    Workout Sheet

    Automatically sync one of 1500+ workouts to your goggles and see motivating lap-by-lap instructions. Whatever your skill level, reach your goals with workouts designed by Olympic-level coaches.

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  • Your Workout.
    Your Way.

    Effortlessly build a workout from scratch, import using Script™, or edit one of ours. With Script™, you can instantly transform any workout description into an immersive, guided experience by scanning a written workout with your phone's camera or pasting the text.

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    Your Workout.
    Your Way.

    Effortlessly build a workout from scratch, import using Script™, or edit one of ours. With Script™, you can instantly transform any workout description into an immersive, guided experience by scanning a written workout with your phone's camera or pasting the text.

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  • Hit Your Goals with Plans

    Choose one of our 45+ goal-orientated swim plans. Whether you’re easing back into swimming or training for a full Iron, there’s a plan for you.

  • Boost Your
    Pace

    Prepare for the strong continuous swimming required in your next triathlon event. In this 3-week mini plan, we’ll focus on holding your threshold pace while increasing the distance to improve your training and continuous swimming ability.

  • Full Iron
    Mid Volume

    Over the next 24 weeks you will learn to swim 3.8km in a strong and efficient manner with Race Day mentality front of mind. This plan is specifically designed for seasoned triathletes to boost their pace and sharpen their competitive edge during the swim leg.

  • Half Iron
    Mid Volume

    This 16 week plan will help you swim 1.9km in a strong and efficient manner, cultivating an athlete mindset. Designed for triathletes preparing for their first Half Iron event and looking to gain confidence in their open-water swimming ability.

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Hit Your Goals with Plans

Choose one of our 45+ goal-orientated swim plans. Whether you’re easing back into swimming or training for a full Iron, there’s a plan for you.

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Boost Your
Pace

Prepare for the strong continuous swimming required in your next triathlon event. In this 3-week mini plan, we’ll focus on holding your threshold pace while increasing the distance to improve your training and continuous swimming ability.

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Full Iron
Mid Volume

Over the next 24 weeks you will learn to swim 3.8km in a strong and efficient manner with Race Day mentality front of mind. This plan is specifically designed for seasoned triathletes to boost their pace and sharpen their competitive edge during the swim leg.

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Half Iron
Mid Volume

This 16 week plan will help you swim 1.9km in a strong and efficient manner, cultivating an athlete mindset. Designed for triathletes preparing for their first Half Iron event and looking to gain confidence in their open-water swimming ability.

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  • TrainingPeaks & TriDot Integration

    Make your swims as easy as your run and bike sessions. Sync your TrainingPeaks and TriDot workouts to see instructions while you swim.

  • TrainingPeaks & TriDot Integration

    Make your swims as easy as your run and bike sessions. Sync your TrainingPeaks and TriDot workouts to see instructions while you swim.

HEADCOACH™ YOUR DIGITAL COACH

A great coach identifies what you need to work on and gives feedback on how to improve, and that's exactly how HeadCoach works.
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HEADCOACH™ YOUR DIGITAL COACH

Powered by data from millions of swims, HeadCoach™ provides personalized feedback and real-time guidance to perfect your form and boost your speed.

Get Assessed

HeadCoach™ provides a FORM Score that measures your efficiency and evaluates individual skills with a detailed performance breakdown. Learn your swimmer type, strengths, and areas for improvement.

Detailed Skill Analysis

Each skill includes a detailed breakdown of your results and tracks your progress over time.

Get a Personalized Workout

After each swim, you'll receive three custom workouts tailored to your swimming style, recent habits, and the skills you need to improve.

Coaching

After reviewing your swim results, head to the coaching section of the app to learn how to enhance your skills and achieve higher scores.

MASTER YOUR TECHNIQUE WITH HEADCOACH™ SKILLS

Receive live feedback on your head position, breathing, and pacing.

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  • Head Pitch

    Perfect your head pitch for a more streamlined swim. Get faster in laps, not weeks.

  • Peak Head Roll

    Level up your breathing technique with live feedback on your head position and maintain your form for a more streamlined swim.

  • Time-to-Neutral

    See live feedback on your breath timing to refine your rhythm, maintain consistent technique, and swim smoothly with every stroke.

  • Set & Interval Pacing

    See your previous times and learn how to pace consistently for a smooth and fast swim.

Head Pitch

Perfect your head pitch for a more streamlined swim. Get faster in laps, not weeks.

Peak Head Roll

Level up your breathing technique with live feedback on your head position and maintain your form for a more streamlined swim.

Time-to-Neutral

See live feedback on your breath timing to refine your rhythm, maintain consistent technique, and swim smoothly with every stroke.

Set & Interval Pacing

See your previous times and learn how to pace consistently for a smooth and fast swim.

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  • Open Water Navigation

    Stay on course in open water with SwimStraight™—in-goggle navigation.

  • Open Water Navigation

    Stay on course in open water with SwimStraight™—in-goggle navigation.

Cut Minutes Off Your Time

No more zig-zagging in the water means saving time and valuable energy for the bike and run.

GET THE MOST FROM YOUR SWIM

1-month free for all new customers.
Cancel anytime.

CORE
Real-Time Metrics
Tracking & Analysis in App
Open Water Mode
Share to Strava
Share to TrainingPeaks
Guided Workouts
HeadCoach™
SwimStraight™
Training Plans
Script - Generative Workouts
Workout Builder
TrainingPeaks & TriDot Import
Priority Support

Payment options after free trial ends.

€119/ Year

Billed Annually - Save 33%

Best Value

€15/ Month

Billed Monthly

Most Flexible
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PEACE OF MIND

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    30-Day Returns

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    Free Carbon Neutral Shipping

  • Warranty white icon Warranty white icon

    2-Year Warranty

Details

Risk-Free 30-Day Returns

We’re confident you’ll have a great experience with your FORM goggles. Try them in the water; if you’re not satisfied, return them within 30 days of the ship date for a no-questions-asked refund.

Free Carbon Neutral Shipping

We offer free shipping to Germany, Spain, France, Italy & the Netherlands when purchasing FORM Goggles. In an effort to reduce our carbon footprint, we offset 100% of our carbon emissions.

See shipping for all countries

2-Year Warranty

The FORM goggles are built to last. Defects resulting from materials or workmanship are covered under Warranty. For more details, visit our warranty policy.