FORM Releases New Underwater Coaching With FORM Plans
FORM Plans are here to help every swimmer achieve their swim goals by guiding swimmers through comprehensive training plans in real-time, in the wa...
Press Room
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FORM Appoints Tech Founders Eric Min and Ed Baker to Board
Eric Min, founder of Zwift, and Ed Baker, formerly of Facebook and Uber, join FORM’s Board to guide the next phase of growth for the swimming techn...
Pacing to Perfection: FORM and Pho3nix Sub7Sub8 Partner to Break Barriers
FORM Smart Swim Goggles to provide real-time metric tracking and swim training analysis to athletes competing in Sub7/Sub8 triathlon record attempt...
FORM launches First-of-its-kind Guided Workouts
Vancouver, BC – FORM, the direct-to-consumer fitness technology company behind the FORM Smart Swim Goggles, today announces the launch of a new Wor...
FORM Smart Swim Goggles Now Connect to Leading Swim Spas
Vancouver, BC – FORM, the sports wearable technology company behind the FORM Smart Swim Goggles, today announced its partnership with Jacuzzi Brand...
FORM Smart Swim Goggles Now Available on Apple.com
Vancouver, BC – FORM, the direct-to-consumer sports technology company behind FORM Smart Swim Goggles, today announced the immediate availability ...
Open Water Features Available For FORM Smart Swim Goggles
Vancouver, BC – FORM, the direct-to-consumer sports technology company behind the FORM Smart Swim Goggles, today announced the launch of a free fi...
FORM Announces Launch of Open Water Features
Vancouver, BC – FORM, the direct-to-consumer sports technology company behind FORM Smart Swim Goggles, today announced the upcoming release of a f...
FORM Closes $12 Million Series A Funding Round
Vancouver, BC – FORM (“the Company”), the direct-to-consumer sports technology company behind the world’s first augmented reality swim goggles, to...
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Our Team
FORM is led by Dan Eisenhardt, a former competitive swimmer and tech pioneer. Surrounding him is an amazing group of people with the diverse backgrounds, skills, and personalities it takes to shake up an industry. Our shared drive makes us more than a team. To us, FORM feels like a community.